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Zivko Mijatovic & Partners

INSIGHTS

Articles

40 articles
What Remains Without IP protection? The Jar, the Label and the Recipe’s Omertà
Uncategorized
What Remains Without IP protection? The Jar, the Label and the Recipe’s Omertà
Craft food producers usually begin by focusing on the product itself: ingredients, the recipe and production methods. Product development and market entry…
Haute Couture’s Hidden Armor: IP in the World of Fashion
Uncategorized
Haute Couture’s Hidden Armor: IP in the World of Fashion
Valentino Garavani, who passed away in 2026 after a lifetime shaping the world of haute couture, did more than dress actresses and…
When Geographical Protection Makes a Difference: Insights for Artisans
Uncategorized
When Geographical Protection Makes a Difference: Insights for Artisans
The Ohrid Pearls / FILEVI case before the EUIPO offers valuable lessons for artisans and professionals working with unique, traditional products. A…
IP:CON Belgrade 2025 / Beogradska konferencija o pravu intelektualne svojine
Copyrights
IP:CON Belgrade 2025 / Beogradska konferencija o pravu intelektualne svojine
Sa zadovoljstvom najavljujemo drugu po redu konferenciju o pravu intelektualne svojine – IP:CON Belgrade 2025, koja okuplja stručnjake iz oblasti prava, kreativnih…
Protecting Luxury Brands: The Legacy of Giorgio Armani
Brand Protection
Protecting Luxury Brands: The Legacy of Giorgio Armani
With sorrow, the fashion world bid farewell to Giorgio Armani, the visionary Italian designer. Born in postwar Italy, Armani initially studied medicine…
New Trademark Law in Albania Enters Into Force on August 16, 2025
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New Trademark Law in Albania Enters Into Force on August 16, 2025
After 17 years of being regulated under a unified legal framework alongside other industrial property rights, trademarks in Albania will now be…
Using GIs: How Much Flavour Is Enough?
GI
Using GIs: How Much Flavour Is Enough?
Many products on the market today are protected by geographical indications (GIs).  GIs serve as a mark of quality, assuring consumers of…
Why Seek Trademark Protection for Movie Titles or Characters if Copyright Already Applies?
Copyrights
Why Seek Trademark Protection for Movie Titles or Characters if Copyright Already Applies?
In the entertainment industry, protecting creative assets isn’t just about legal rights—it’s about building a brand. While copyright automatically protects movies and…
EU Design Reform – Key Highlights of Phase 1 Effective From 1 May 2025
Design
EU Design Reform – Key Highlights of Phase 1 Effective From 1 May 2025
On 18 November 2024, the long-anticipated EU legislative reform package on designs was officially published in the Official Journal of the European…