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Zivko Mijatovic & Partners

ABOUT

Our network of offices covers the protection of European Trademarks (EUTM) and provides a full IP service in 15 countries in the Balkans, Central and Eastern Europe

Established 1939 · Belgrade

Eight decades protecting the brands that shape Central & Eastern Europe.

A full-service intellectual property firm spanning 15 countries — from a single point of contact to one of the region's most trusted IP networks.

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Our Story

Established in 1939 in Belgrade, Serbia, ZMP (Živko Mijatović & Partners) has become one of the most prominent IP law firms in Central and Eastern Europe.

For more than 80 years, ZMP has been advising and representing clients across the full breadth of intellectual property — from patent strategy and IP litigation to copyright, design, trademark, trade secrets, and unfair competition law. The firm also handles prosecution and enforcement matters, for both international and local clients.

The strengths of ZMP’s trademark and patent practice are reflected in a polished service and the ability to handle some of the most high-profile cases. The practice is especially strong on the protection and enforcement of brands for international corporates, including anti-counterfeiting actions, and integrates technology expertise in digital media and data privacy. ZMP is in a unique position to manage multi-jurisdictional anti-counterfeiting programs for some of the biggest brand owners in the world — stopping counterfeit products entering EU territory through Western Balkans routes.

ZMP’s clients are leaders in their industries: pharmaceuticals, chemicals, technology, computer science, media & entertainment, telecommunications, food & beverages, and fashion. They benefit from a strategically-focused approach to the creation and protection of their brands and content, with tailor-made and cost-efficient solutions.

Over time, ZMP has grown to 15 offices throughout South Eastern Europe, with its HQ in Belgrade and a Client Service Office in Alicante, Spain, acting as hubs around which all other offices operate. A streamlined flow of information through cloud-based file sharing and a consolidated back office means clients can receive consistent service across all offices through a single point of contact, if desired.

A full range of IP services across 15 countries
Albania Bosnia & Herzegovina Bulgaria Croatia Czech Republic Hungary Kosovo North Macedonia Montenegro Poland Romania Serbia Slovak Republic Slovenia Spain
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Founded in Belgrade
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Years of practice
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Countries served
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Offices across SEE
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Memberships

Members of the ZMP team belong to the leading international IP organizations — gathering the world's most prominent experts to share knowledge, ideas, and best practices across all jurisdictions.

AIPPI Intellectual Property
AmCham Serbia
ECTA EU Trade Mark Assoc.
FICPI IP Attorneys
INTA Trademark Assoc.
MARQUES Brand Owners
PTMG Pharma Trade Marks
APAA Asian Patent Attorneys
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Awards & Rankings

The excellence of ZMP's work is recognized year after year by the world's leading legal directories.

Chambers and Partners
IAM Patent 1000
IP STARS Managing IP
Legal 500 The Legal 500
WIPR World IP Review
WTR World Trademark Review
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Diversity & Inclusion

Being a leader in diversity and inclusion is an integral part of our firm's vision and strategy.

Our diversity and inclusion initiatives enable us to attract the best talent, drive innovation, and deliver the best experience to everyone who meets us. As a responsible business, it is important that we represent the diversity of our people, our clients, and our communities — and that we create an inclusive culture in which everyone, regardless of background, identity, and circumstance, can reach their full potential.

Gender & balance
An environment in which all genders feel supported in balancing their responsibilities, inside and outside of the workplace.
Culture & community
A firm that reflects the races, ethnicities, cultures, and nationalities of the communities in which we operate.
Identity & belonging
Inclusion and belonging for people of all sexual orientations, gender identities, and gender expressions — where personal background is no barrier to success.
Ability & talent
Recognising, harnessing, and celebrating the unique talents and abilities of people living with disabilities.